Member-only story
Your CRM is Sitting on Cash
You just don’t know it yet
Leads Are Slipping Through the Cracks
Most businesses think the key to growth is getting more leads. They pour money into ads, networking, and outbound campaigns, all in the pursuit of fresh prospects.
But the truth? Most businesses don’t need more leads — they need to fix the ones they already have.
One of our clients, a franchise owner in the flooring industry, thought they had a lead generation problem. But what they actually had was a follow-up problem.
Their CRM was filled with thousands of old leads — people who had requested estimates or received proposals but never followed up. The interest was there, but no one was reaching out.
Why Do So Many Leads Go Cold?
🔹 Sales teams get too busy to chase every lead.
🔹 Prospects get a generic email or a half-hearted call, then never hear back.
🔹 Eventually, the business moves on, assuming those leads are dead.
But these leads aren’t dead. They just need the right nudge.
