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The painful truth about trade shows (and how to escape it)

2 min readSep 16, 2025
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Most people leave trade shows with a stack of business cards and zero meetings. One simple strategy got us 45 meetings at our last trade show in Vegas!

Here’s the truth about trade shows:

👉🏽 Conversations are easy

👉🏽 Conversions are hard

You go home with pockets full of business cards…

Then the follow-up emails get lost

People get busy

They barely remember you

And the momentum dies

❌ That’s the trap

It was my frustration after attending trade shows for the past 3 years

So in Vegas — at the Restoration industry even with our ideal customers — we flipped the script

✅ We booked meetings on the spot

Right there, while the conversation was fresh

Here’s how we did it:

1️⃣ Start a conversation

2️⃣ Demoed our AI receptionist instantly on the floor

3️⃣ If it clicked, lock in a calendar meeting immediately

4️⃣ Drop every contact into our nurturing funnel with automated emails + reminders

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David Owasi
David Owasi

Written by David Owasi

I imagine and create | AI and lead generation nerd

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