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The Missed Call that Validated Our Startup’s Direction
A simple phone call led to a powerful insight about product–market fit hiding in plain sight.
Last weekend, I made a cold call to an HVAC company.
It wasn’t part of a campaign. I wasn’t trying to sell anything.
I just wanted to test a hunch.
What happened next gave me one of the strongest signals yet that we’re building something truly needed at OutreachGenius.
As startup founders, we’re always chasing that elusive concept:
Product–market fit.
It’s not just about building something clever.
It’s about finding the right people who desperately want it — even if they don’t know it exists yet.
It’s that moment when your product doesn’t just solve a problem…
It answers a prayer.
A Real-World Test
I’ve spent the last few months helping build an AI voice agent that answers inbound calls, revives cold leads, and books real jobs for service-based businesses — all automatically.
We already have paying users. We’ve already seen traction.
But I’m constantly asking myself a simple question:
