The 4 Types Of Entrepreneurs

David Owasi
5 min readDec 16, 2020

#4 Con Artists

Photo by Eric O. IBEKWEM on Unsplash

In my recent podcast episode with Leighton Healey, we had a robust conversation about entrepreneurship. Leighton is a serial entrepreneur with over 15 years of establishing, launching and growing successful companies. In this article, I share a summary of the insights Leighton shared during the episode.

Entrepreneurship is the buzz word these days.

Many people are quick to call themselves entrepreneurs and generally want to model themselves after Elon Musk, Steve Jobs or Bill Gates. I certainly have been there myself in my early days of entrepreneurship where I dreamed of fame, glory and financial success.

However, not every entrepreneur is the same, an awareness of what type you are or aspire to be is important in making good strategic decisions and finding success.

What is entrepreneurship?

Entrepreneurship is the creation or extraction of value. This creation usually involves the activity of setting up a business or businesses and taking on some financial risks in the hope of scaling it to make some profit and we are in its golden age!

Think about it, 100 years ago, entrepreneurs didn’t have a lot going for them. They needed to either have the skill to build something or have the financial resources to buy something to build any meaningful venture. Think Thomas Edison, Henry Ford or John Rockefeller.

Fast forward to today, the age of the internet and social media, there are now over half a billion entrepreneurs in the world.

The opportunity to build a product or service that can be marketed to millions of people at the push of a button has changed the game. You can see this change reflected in Google’s usage of the term over the decades. Observe the sharp rise at the turn of the millennium.

As the pandemic rage and decimate various industries, more and more people are turning into entrepreneurship, either out of the need to due to a job loss or insight and actions that were taken in response to unique opportunities in the market created by the pandemic.

David Owasi

I share stories on how you can leverage code and media to you grow your online business