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Stop Chasing New Leads
Your Next Sales Are Already in Your CRM
Most businesses don’t have a lead generation problem.
They have a lead conversion problem.
Every month, businesses spend thousands — sometimes millions — on lead generation. But what happens next?
For most, those leads go cold.
The real money isn’t in constantly chasing new leads. It’s in reviving the ones you’ve already paid for.
The Hidden Gold in Your CRM
After working with dozens of businesses, we’ve found that the easiest revenue opportunities come from 4 types of leads:
1️⃣ Interested leads who never booked a call
2️⃣ No-show leads who booked but didn’t show up
3️⃣ Proposal leads who never moved forward
4️⃣ Past customers who might buy again
Most companies overlook these opportunities — leaving massive revenue on the table.
A few months ago, I spoke with a friend in the info product space.
He spends $100K/month on ads.
He generates 4,000 leads/month.
But more than half of his sales calls don’t show up.
