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New Year, Same Me: Debunking the Hype Around January Resolutions
Incoming: milestones, hot takes, and more to kickoff 2024!
First — the milestone –
As of last week, my SAAS company OutreachGenius.ai officially has a brick-and-mortar location in downtown Winnipeg!
*obligatory celebration pic incoming*
Here I am with some of our awesome Dev team members:

Honestly, it’s pretty wild.
I’ve dreamed of this moment for a long time, since the Wild West days of the pandemic. Right after I’d launched version 1 of my marketing agency, I saw this empty storefront in Winnipeg. It had nice wide open space. I always thought someday, my company would move into a space like that.
And now. . . we have!
This is kind of funny because despite dreaming about this, I have been a huge advocate of remote work for the past few years.
Over time though, I’ve realized it might be useful for our 5 developers to work more collaboratively. So, as the engineers we are (shhh, don’t tell the marketing world this marketing guy’s a closet coding nerd, ha!), we’re running a test on which is more efficient: in-person work or virtual work.
(At least for the developers. . . my service team is quite happily remote, for now.)
So, I’m curious what’s your hot take on in-person vs. remote working?
Curious to know what side you’re on.
And now — for a hot take –
I’m not a fan of New Year’s resolutions. . .
Contrary to popular opinion, the start of January doesn’t suddenly change everything.
Now, before you break out the torches and pitchforks hear me out —
Look, January 1 is just another day. (And! Some cultures don’t even call January 1 the start of a new year. What about Chinese New Year?)
Giving ourselves a huge pat on the back or making big decisions because it’s a new year just makes absolutely no sense whatsoever.