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New Year, Same Me: Debunking the Hype Around January Resolutions

David Owasi
4 min readJan 15, 2024

Incoming: milestones, hot takes, and more to kickoff 2024!

Photo by Gerard Siderius on Unsplash

First — the milestone –

As of last week, my SAAS company OutreachGenius.ai officially has a brick-and-mortar location in downtown Winnipeg!

*obligatory celebration pic incoming*

Here I am with some of our awesome Dev team members:

Honestly, it’s pretty wild.

I’ve dreamed of this moment for a long time, since the Wild West days of the pandemic. Right after I’d launched version 1 of my marketing agency, I saw this empty storefront in Winnipeg. It had nice wide open space. I always thought someday, my company would move into a space like that.

And now. . . we have!

This is kind of funny because despite dreaming about this, I have been a huge advocate of remote work for the past few years.

Over time though, I’ve realized it might be useful for our 5 developers to work more collaboratively. So, as the engineers we are (shhh, don’t tell the marketing world this marketing guy’s a closet coding nerd, ha!), we’re running a test on which is more efficient: in-person work or virtual work.

(At least for the developers. . . my service team is quite happily remote, for now.)

So, I’m curious what’s your hot take on in-person vs. remote working?

Curious to know what side you’re on.

And now — for a hot take –

I’m not a fan of New Year’s resolutions. . .

Contrary to popular opinion, the start of January doesn’t suddenly change everything.

Now, before you break out the torches and pitchforks hear me out —

Look, January 1 is just another day. (And! Some cultures don’t even call January 1 the start of a new year. What about Chinese New Year?)

Giving ourselves a huge pat on the back or making big decisions because it’s a new year just makes absolutely no sense whatsoever.

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David Owasi
David Owasi

Written by David Owasi

I imagine and create | AI and lead generation nerd

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