Most AI Sales Platforms Charge Per Minute
Here’s why we chose a riskier, outcome-based model
The Big Choice: Play It Safe or Bet on Results
When we pivoted OutreachGenius into an AI voice agent platform that revives cold CRM leads, we faced a major decision:
1️⃣ Charge per minute of AI talk time, like our competitors.
2️⃣ Charge per booked sales appointment — where we only get paid when our clients win.
Most companies choose Option 1 because it’s predictable, profitable from day one, and low risk.
We chose Option 2 — because it’s harder, riskier, but the only way to win long-term.
Why Take the Harder Path?
At first glance, charging per booked appointment seemed like a risky move. No one else in the industry was doing it. But we saw it differently:
✅ It forces us to deliver real results — not just burn minutes.
✅ It aligns our success with our customers’ success.
✅ It builds long-term trust and loyalty.
Our customers don’t care about AI making calls.
They care about qualified sales appointments that actually show up.
So that’s exactly what we built.
Alex, Our AI Sales Agent, Does More Than Just Book Meetings
💡 She identifies the right opportunity.
💡 She qualifies the prospect.
💡 She schedules the appointment.
💡 She ensures they show up.
We only get paid after the appointment happens.
That’s why I believe we’ll DOMINATE this industry.
Our competitors charge per minute, no matter what.
We only get paid when our clients win.
But Solving for Outcomes Is Hard
The biggest challenge? Show-up rates.
After scheduling hundreds of appointments, we’ve seen it all:
✅ Some campaigns hit 70% show-up rates.
❌ Others struggle below 20%.
That’s a huge gap — and because of our model, we’re incentivized to fix it.
How We’re Engineering Higher Show-Up Rates
1️⃣ Limit bookings to 2–3 days out — The longer the wait, the higher the no-show rate.
2️⃣ AI-powered SMS engagement — After booking, Alex texts the prospect, starts a conversation, and keeps them engaged so they’re excited for the call.
3️⃣ Pre-call confirmation workflows — We’ve introduced automated reminders and AI-powered check-ins to increase attendance.
We’re already seeing improvements, and we continue to optimize.
The Future of AI-Powered Sales
We believe this outcome-based model isn’t just a pricing strategy — it’s the future of AI-driven sales.
Most AI platforms are happy charging by the minute. We’re not.
We’re committed to delivering real revenue results for our clients, and that means constantly iterating, improving, and solving the hard problems.
What’s Next?
Our next challenge is fine-tuning the pre-appointment engagement process to get even higher show-up rates.
I’ll keep sharing updates as we refine our approach. In the meantime…
What have you learned about increasing sales call show-up rates?
Drop your insights in the comments — I’d love to hear your strategies!
Want to see AI-powered appointment setting in action? Try Alex here for yourself by having it call you to have a conversation in real-time
