Is your business visible to ChatGPT?

3 simple steps to start showing up in AI answers today

Photo by Aerps.com on Unsplash

When buyers ask ChatGPT, Claude, Perplexity or Gemini for advice…will your business appear in the answer?

In the 2000s, the companies that mastered SEO owned page 1 of Google

Today, a new frontier has opened: AI Engine Optimization (AEO)

I’ve been diving deep into this space, and here’s a practical breakdown of what I’ve learned after hours of research (and what you can start doing now)

Step 1 — Foundations and Indexability

Think of LLMs like giant libraries that pull from two places:

1. Corpus data — The model’s long term memory, built from huge public datasets like Wikipedia, Common Crawl and trusted directories

If your company isn’t in these sources, then models don’t even know you exist

2. Live web scraping (RAG) — when the AI isn’t confident in its memory, it goes out to the internet in real time to fetch fresh content

How to show up:

Have a clear About page on your website that’s easy for crawlers to read

Keep your Google Business Profile and directory listings consistent with your site

Get independent mentions of your…