How I Went From Unemployed to Building a $30K/month Online Business in 12 Months!

David Owasi
5 min readOct 31, 2022

The pandemic was a blessing in disguise

Proof of revenue for last month (September 2022)

It wasn’t quite my worst nightmare, but. . . it wasn’t too far off.

My wife was pregnant with our second child and a global pandemic was raging when I found out I was getting laid off from my recruiting job. Needless to say, my back was against the wall.

Long story short, after a lot of blood, sweat, and tears, I’m now the proud owner of a thriving 5-figure per month online business.

How did I do it (and how can you do the same, just. . . hopefully without the unemployment part)?

In a nutshell, I used the law of leverage.

Leverage is all about working smarter, not harder.

With the right leverage, 1 + 1 = 10. Especially as a business owner, it’s about becoming a multiplication sign in your own life so you get disproportionate results for your time and effort.

According to entrepreneur and investor Naval Ravikant, there are 4 types of leverage: labour, capital, code and media.

Labour and capital are permissioned leverage, i.e. you need someone to choose to work for you or to give you money.

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