Member-only story
AI voice agents are useless without this
The rise of context engineering
AI voice agents without context are useless
They drop calls, misbook appointments, provide the wrong information, and frustrate your leads
And it’s not because they’re “bad agents”
It’s because they have no context
The difference isn’t better scripts — it’s better context
This is one of the hottest topics in AI right now — Context engineering
Shopify’s CEO Tobi Lutke, recently described it perfectly: “Context engineering as the art of providing all the context for the task to be plausibly solved by the LLM”
Most agent failures are not model failures anymore; they are context failures
And context isn’t just a prompt
It’s everything the model should know before it opens its mouth
👍🏽 What zip code is the caller in
👍🏽 What franchisee/location is available
👍🏽 Access to calendar availability
👍🏽 The last quote sent
👍🏽 Your brand’s exact way of speaking
👍🏽 Whether this is a new lead or a warm follow-up etc.
