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1 in 4 sales appointments never happen

2 min readMar 10, 2025

This simple system doubles your show-up rate

1 in 4 sales appointments never happen

It’s one of the biggest hidden revenue leaks in business.

In the last 90 days, I’ve spoken to 40+ six and seven-figure business owners about their sales funnel.

The #1 challenge?

Getting prospects to actually show up.

At a certain stage, businesses figure out how to generate leads.
They dial in their offer.
They start booking sales calls.

But then — 30% or more of those calls never happen.

📉 Time wasted.
📉 Sales reps frustrated.
📉 Revenue lost.

The Appointment No-Show Crisis

One info product business owner I spoke to spends:
🚀 $100K/month on ads
📈 Generates 4,000 leads/month
📉 52% of calls don’t show up

It’s such a massive issue that his entire appointment-setting team is focused just on reminder calls.

And even then — they can’t keep up.

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David Owasi
David Owasi

Written by David Owasi

I imagine and create | AI and lead generation nerd

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